Mothers Miranda Suit and Pippa Smith founded mediamarch in 2000 in response to their concerns about protecting their own children from the negative influences of the media. They organised several peaceful marches with rallies in Trafalgar Square. Their 2005 petition read:
'We... are extremely concerned about... explicit sex, violence and bad language in the media.
We believe this to be having harmful effects on British society as a whole, especially on children and young people. Therefore we want to see a reversal of the drastic decline in standards of taste and decency in the media.
Pippa and Miranda handing in a petition of over 121,000 signatures to 10 Downing Street in 2005
We petition the Government to give urgent and serious consideration to:
- Strengthening the obscenity laws
- Giving the media clear and strict guidelines
- Regulating the media be a single impartial body, that is totally separate ad independent of the industries concerned - and able to impose heavy sanctions that can have a really deterrent effect.'
In 2010 mediamarch became a registered charity under the new name of Safermedia. We were granted charitable status in 2010 and now have a Board of Trustees, an independent advisory panel and patrons.
Miranda and Pippa with veteran media campaigner Mary Whitehouse in the early days of mediamarch.
Safermedia firmly believes in the Christian aspirations which have been publicly displayed, ever since 1931, at BBC Broadcasting House in London. We recognise that these are in accordance with Philippians 4:8, and the wording used is as follows:
"This Temple of the Arts and Muses is dedicated to Almighty God by the first Governors of Broadcasting in the year 1931, (Sir John Reith being Director General). It is their prayer that good seed sown may bring forth a good harvest, that all things hostile to peace and purity may be banished from this house and that the people, inclining their ear to whatsoever things are beautiful, and honest and of good report, may tread a path of wisdom and uprightness."
Safermedia and our supporters are committed to campaigning on behalf of all those who are being harmed as a result of the increasingly explicit violence, sex and bad language in media content. Those affected range from both the victims and the perpetrators of media-fuelled crime, through to couples struggling with dysfunctional relationships, and to young girls who become anorexic in their pursuit of stick-thin 'beauty'.
"For we wrestle not against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this world, against spiritual wickedness in high places." (Ephesians 6:12)